Nasty Creatures' digital vision has helped some of the leading brands, like the New York Times, Dallas News, USA Today, Seattle Times and others to boost revenue, increase audience engagement and create unique digital image.
Deep expertise and comprehensive tech savvy have resulted in an ultimate digital media vision including design and development services for both native and cross-platform solutions, digital publishing strategy for magazines, newspapers and books, support and marketing services.
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Native solutions for digital media is a way to engage mobile audience providing them interactive capabilities, enabling them not simply to read the material, but to interact with it via different multimedia features.
Native app includes the following opportunities to engage a user:
- Social Networks integration
- Comments, etc.
Also, it provides opportunities for a publisher to monetize the app:
- Adds integration
- Special offers, alerts, etc.
- Subscriptions variants
- Analytics, etc.
Cross-platform solutions help with all these three issues at once: you get a full-featured solution providing 100% user engagement, all that within a user-friendly interface of the universal application supporting all popular platforms which development will take less time and money as it's one app for all platforms.
CROSS-PLATFORM SOLUTION KEY BENEFITS:
- One app - all platforms (iOS, Android, WinPhone)
- 30% profit savings - no app store fee is paid
- Rich functionality (all multimedia features including video, audio, social networks, comments, visualization, etc.)
Digital Publishing Strategy
WHY DO YOU NEED AN E-PUBLISHING STRATEGY?
Because the basis of a digital publication is interaction - that's what modern users want from digital media.
Obviously, each publisher wants to get maximum profit from any informational channel either digital or print. But as New York Times Manager Paul Smurl said: "Don't make them pay. Give them an opportunity to do that". We'd say: make them want to pay, engage them.
That's what you need the right ePublishing strategy for - to engage your audience. Firstly, you engage a user, then build a communication channel between the user and digital publication, and when the contact is found and confirmed you can get profit via app monetization.Read more